Creative +
Strategy

By day

Google Ads Case Studies

2023-2025

Swyft, LØCI, Night Zookeeper and more — House of Greenland — Wrote scripts and interviewed businesses for video case studies for Google Ads — Collaborated with different departments (Production, Strategy Accounts) to ensure the creative stays on brief – Created an interesting and impactful story to showcase the benefit of Google Ads to SMBs.

Google Ads ‘Reconsider’— CRM, brand and campaigns

2023-2025

House of Greenland — I was a lead copywriter for Google Ads ‘Reconsider’ campaign, getting customers who had gone dormant to become active again. I reminded users of the easy-to-use features, superior reach and ad optimisation available on the platform with clear, friendly and encouraging copy.

Google Ads ‘Onboarding’— CRM, brand and campaigns

2023-2025

House of Greenland — I was also a lead copywriter for Google Ads ‘Onboarding’ material. Using clear and engaging language to make the product feel human and practical, while staying true to Google’s TOV. I worked with designers, animators and the product team closely to maintain consistency in scripts, UI copy, and campaign messaging in every format, as well as maintaining design + copy symbiosis, ✨

Google Ads x WooCommerce

2023-2024

Messaging Rehaul Campaign — House of Greenland — I was the lead copywriter for WooCommerce x Google Ads product positioning. I devloped product-specific language for the landing page and accompanying materials to show WooCommerce users they can run Google Ads campaigns via the Google for WooCommerce extension and drive sales to their store. I led the project from strategy to product positioning and landing page, FAQs and multichannel communications. This revamp helped increase total revenue growth by 154% and spending by 162% year on year.

Bip

2020-2023

Landing Page and Email Communications — LEAP — Crafted ‘about’ copy taglines for the landing page of the credit service, Bip.

Evelyn Partners

2022

The tax implications of giving away a property — LEAP Freelance copywriting — Created thought leadership content for wealth management specialists Evelyn and Partners.

LEAP London

2020-2022

NewDay — Freelance specialist digital marketing copy — Working with their internal marketing and design teams to support the management and build of eCRM communications across the entire NewDay product portfolio.

SamKnows (Cisco) Product News

2021-2022

Updates and launches of the company’s products (SaaS and hardware) — collating and interviewing people from teams across the company (Design, Backend and Frontend Development, Client-side).