Copywriting +
Voiceover

By Day

Google Ads Case Studies

2023-2024

Swyft, Night Zookeeper, LØCI, and more — House of Greenland — Writing scripts and interviewing businesses for video case studies for Google Ads — Collaborating with different departments (Production, Strategy Accounts) to ensure the creative stays on brief – Creating an interesting and impactful story to showcase the benefit of Google Ads to SMBs

Google Ads x WooCommerce

2023-2024

Messaging Rehaul Campaign — House of Greenland — Conveying to new and existing WooCommerce users that you run Google Ads campaigns to drive more sales to your store via the Google for WooCommerce extension. Led copy from product positioning and strategy to landing page, FAQs and multichannel communications. Increased total revenue growth by 154% and spending by 162% year on year.

Bip

2020-2023

Landing Page and Email Communications — LEAP — Crafted ‘about’ copy taglines for the landing page of the credit service, Bip.

Evelyn Partners

2022

The tax implications of giving away a property — LEAP Freelance copywriting — Created relevant content for wealth management specialists Evelyn and Partners.

LEAP London

2020-2022

NewDay — Freelance specialist digital marketing copy — Working with their internal marketing and design teams to support the management and build of eCRM communications across the entire NewDay product portfolio.

SamKnows (Cisco) Product News

2021-2022

Updates and launches of the company’s products (SaaS and hardware) — collating and interviewing people from teams across the company (Design, Backend and Frontend Development, Client-side).

Upcoming Gigs