Comedy
+
Writing
+ Voiceover
Silly hours
Edinburgh Fringe Festival August ‘24
Kiran Saggu: SLACKS — After the Daily Mail. labelled her a lazy snowflake from a misinterpreted tweet, Kiran Saggu wonders, what makes success in the modern age, for a British-American, 2nd-gen immigrant kid attempting to be an ‘artist’.
★★★★
“Devastatingly funny. Based on the strength of this debut, she is definitely one to follow.”
- A Young(ish) Perspective
“Sharp intelligence and well-targeted swipes... she’s definitely got an unforced charisma and a knack for a cutting putdown, making Slacks a compelling debut.”
- The Scotsman
“Kiran Saggu is clearly a star in the making with a debut hour that showcases her laidback charisma and biting wit.”
- Rolling Stone
“Kiran Saggu is clearly a star in the making”
- Rolling Stone
Great Big Story
Voiceover and Scriptwriting— I’ve done multiple voiceovers for the YouTube Channel,
Great Big Story, who produce short documentary films about interesting stories from around the world, and has over 6 million subscribers. I’ve done voiceover work and helped with scriptwriting. Here are some of the videos I’ve worked on: Nutcrackers Handcrafted for Generations, Ghanaian Film Paintings, Museum of Breakups, Thai Rocket Festival
Slay24 Comedy Club
SLAY24 — Dominic McGovern, Estefania Baha, Kiran Saggu — A monthly comedy night dedicated to the the coolest acts on the London circuit and beyond produced and hosted by Dom, Estefania and Kiran. Slay24 became an instant cult hit in East London selling out each show since their start in October 2023. Featuring the best in young stand up and alt comedy talent including Grace Campbell, Celya AB, Michael Odewale, Freddie Meredith, Chris Hall, and many more. We are produced by A24. Not literally or creatively. Legally we must stress that. But spiritually.
“Exemplar of how attention to detail... can turn a good night into a great night. They will court a cult following of their own.”
- Up After Dark
“An appealing world-weariness beyond her years”
- The Scotsman
whynow
Influencers Throughout the Ages — Culture/Opinion — Writer and Researcher — Despite having more access to our celebrities’ lives than ever before, at the touch of a screen, Kiran Saggu points out that we’ve always had ‘influencers’ despite us living through the erroneously nicknamed ‘Age of Influence’ — The only difference is they weren’t a DM away
Creative + Strategy
By day
2023-2025
Swyft, LØCI, Night Zookeeper and more — House of Greenland — Wrote scripts and interviewed businesses for video case studies for Google Ads — Collaborating with different departments (Production, Strategy Accounts) to ensure the creative stays on brief – Creating an interesting and impactful story to showcase the benefit of Google Ads to SMBs.
House of Greenland — I was a lead copywriter for Google Ads ‘Reconsider’ campaign, getting customers who had gone dormant to become active again. Reminding users of the easy-to-use features, ultimate reach and ad optimisation available on the platform.
House of Greenland — I was also a lead copywriter for Google Ads ‘Onboarding’ material. Using clear and engaging language to make the product feel human and practical, while staying true to Google’s TOV. I worked with designers, animators and the product team closely to maintain consistency in scripts, UI copy, and campaign messaging in every format, as well as maintaining design + copy symbiosis, ✨
2023-2024
Messaging Rehaul Campaign — House of Greenland — I was the lead copywriter for WooCommerce x Google Ads product positioning. I devloped product-specific language for the landing page and accompanying materials to show WooCommerce users they can run Google Ads campaigns via the Google for WooCommerce extension and drive sales to their store. I led the project from strategy to product positioning and landing page, FAQs and multichannel communications. This revamp helped increase total revenue growth by 154% and spending by 162% year on year.
2020-2023
Landing Page and Email Communications — LEAP — Crafted ‘about’ copy taglines for the landing page of the credit service, Bip.
2022
The tax implications of giving away a property — LEAP Freelance copywriting — Created thought leadership content for wealth management specialists Evelyn and Partners.
2020-2022
NewDay — Freelance specialist digital marketing copy — Working with their internal marketing and design teams to support the management and build of eCRM communications across the entire NewDay product portfolio.
2021-2022
Updates and launches of the company’s products (SaaS and hardware) — collating and interviewing people from teams across the company (Design, Backend and Frontend Development, Client-side).