Comedy
+ Writing
All the other time
Edinburgh Fringe Festival August ‘24
Kiran Saggu: SLACKS — Battling immigrant and capitalist pressure to succeed from her Desi-British-American background, Kiran Saggu wonders: must she get her ass up and work?
★★★★
“Devastatingly funny. Based on the strength of this debut, she is definitely one to follow.”
- A Young(ish) Perspective
“Sharp intelligence and well-targeted swipes... she’s definitely got an unforced charisma and a knack for a cutting putdown, making Slacks a compelling debut.”
- The Scotsman
“Kiran Saggu is clearly a star in the making with a debut hour that showcases her laidback charisma and biting wit.”
- Rolling Stone
“Kiran Saggu is clearly a star in the making”
- Rolling Stone
Slay24 Comedy Club
SLAY24 — Dominic McGovern, Estefania Baha, Kiran Saggu — A monthly comedy night dedicated to the the coolest acts on the London circuit and beyond produced and hosted by Dom, Estefania and Kiran. Slay24 became an instant cult hit in East London selling out each show since their start in October 2023. Featuring the best in young stand up and alt comedy talent including Grace Campbell, Celya AB, Michael Odewale, Freddie Meredith, Chris Hall, and many more. We are produced by A24. Not literally or creatively. Legally we must stress that. But spiritually.
“Exemplar of how attention to detail... can turn a good night into a great night. They will court a cult following of their own.”
- Up After Dark
“Cynically sardonic with an appealing world-weariness beyond her years”
- The Scotsman
whynow
Influencers Throughout the Ages — Culture/Opinion — Writer and Researcher — Despite having more access to our celebrities’ lives than ever before, at the touch of a screen, Kiran Saggu points out that we’ve always had ‘influencers’ despite us living through the erroneously nicknamed ‘Age of Influence’ — The only difference is they weren’t a DM away
Copywriting +
Voiceover
By Day
2023-2024
Swyft, Night Zookeeper, LØCI, and more — House of Greenland — Writing scripts and interviewing businesses for video case studies for Google Ads — Collaborating with different departments (Production, Strategy Accounts) to ensure the creative stays on brief – Creating an interesting and impactful story to showcase the benefit of Google Ads to SMBs
Google Ads x WooCommerce
2023-2024
Messaging Rehaul Campaign — House of Greenland — Conveying to new and existing WooCommerce users that you run Google Ads campaigns to drive more sales to your store via the Google for WooCommerce extension. Led copy from product positioning and strategy to landing page, FAQs and multichannel communications. Increased total revenue growth by 154% and spending by 162% year on year.
2020-2023
Landing Page and Email Communications — LEAP — Crafted ‘about’ copy taglines for the landing page of the credit service, Bip.
2022
The tax implications of giving away a property — LEAP Freelance copywriting — Created relevant content for wealth management specialists Evelyn and Partners.
2020-2022
NewDay — Freelance specialist digital marketing copy — Working with their internal marketing and design teams to support the management and build of eCRM communications across the entire NewDay product portfolio.
2021-2022
Updates and launches of the company’s products (SaaS and hardware) — collating and interviewing people from teams across the company (Design, Backend and Frontend Development, Client-side).