Keep Calm and Kiran On

Keep Calm and Kiran On https://keepcalmandkiranon.com Keep Calm and Kiran On Wed, 28 Sep 2022 12:07:51 +0000 https://keepcalmandkiranon.com en Featured Work https://keepcalmandkiranon.com/Featured-Work Wed, 28 Sep 2022 12:07:46 +0000 Keep Calm and Kiran On https://keepcalmandkiranon.com/Featured-Work Creative + Strategy By day <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/a5e1ad04a10777aaa43abc8f0a18aef11210aed8e5023e5f125c1bed1d910a7a/Google-x-Swyft-high.gif" data-mid="241558450" border="0" src="https://freight.cargo.site/w/739/i/a5e1ad04a10777aaa43abc8f0a18aef11210aed8e5023e5f125c1bed1d910a7a/Google-x-Swyft-high.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/1707ced2e7ca0bb43171176f6b5db838ac82f7f657fdcaeb354f7e73c063a9e2/Google-Ads-x-Lci-high.gif" data-mid="241558423" border="0" src="https://freight.cargo.site/w/739/i/1707ced2e7ca0bb43171176f6b5db838ac82f7f657fdcaeb354f7e73c063a9e2/Google-Ads-x-Lci-high.gif" /> Google Ads Case Studies 2023-2025 Swyft, LØCI, Night Zookeeper and more — House of Greenland — Wrote scripts and interviewed businesses for video case studies for Google Ads — Collaborated with different departments (Production, Strategy Accounts) to ensure the creative stays on brief – Created an interesting and impactful story to showcase the benefit of Google Ads to SMBs. <img width="888" height="496" width_o="888" height_o="496" data-src="https://freight.cargo.site/t/original/i/bb314725f7c1b00823fd7744ee0607112dffa79268d9ae4e78db56c4ae04a30d/ScreenRecording_12-08-2025-11-22-33_1.gif" data-mid="241558139" border="0" src="https://freight.cargo.site/w/888/i/bb314725f7c1b00823fd7744ee0607112dffa79268d9ae4e78db56c4ae04a30d/ScreenRecording_12-08-2025-11-22-33_1.gif" />Google Ads ‘Reconsider’— CRM, brand and campaigns 2023-2025 House of Greenland — I was a lead copywriter for Google Ads ‘Reconsider’ campaign, getting customers who had gone dormant to become active again. I reminded users of the easy-to-use features, superior reach and ad optimisation available on the platform with clear, friendly and encouraging copy.<img width="888" height="496" width_o="888" height_o="496" data-src="https://freight.cargo.site/t/original/i/ec00ec331e0c61baefcdd6e46a88f80ec8d0a8480f2f95e86979c8702352e062/ScreenRecording_12-08-2025-11-23-30_1.gif" data-mid="241561394" border="0" src="https://freight.cargo.site/w/888/i/ec00ec331e0c61baefcdd6e46a88f80ec8d0a8480f2f95e86979c8702352e062/ScreenRecording_12-08-2025-11-23-30_1.gif" /> Google Ads ‘Onboarding’— CRM, brand and campaigns 2023-2025 House of Greenland — I was also a lead copywriter for Google Ads ‘Onboarding’ material. Using clear and engaging language to make the product feel human and practical, while staying true to Google’s TOV. I worked with designers, animators and the product team closely to maintain consistency in scripts, UI copy, and campaign messaging in every format, as well as maintaining design + copy symbiosis, ✨ <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/a97547e465b535fc050b3742132ab467e20192501c8e62b891d8877dffc8d852/Google-Shopping-Feed.png" data-mid="235485949" border="0" src="https://freight.cargo.site/w/1000/i/a97547e465b535fc050b3742132ab467e20192501c8e62b891d8877dffc8d852/Google-Shopping-Feed.png" /> Google Ads x WooCommerce 2023-2024 Messaging Rehaul Campaign — House of Greenland — I was the lead copywriter for WooCommerce x Google Ads product positioning. I devloped product-specific language for the landing page and accompanying materials to show WooCommerce users they can run Google Ads campaigns via the Google for WooCommerce extension and drive sales to their store. I led the project from strategy to product positioning and landing page, FAQs and multichannel communications. This revamp helped increase total revenue growth by 154% and spending by 162% year on year.  <img width="1200" height="1332" width_o="1200" height_o="1332" data-src="https://freight.cargo.site/t/original/i/f2196fce0ba8088095ed8642156209909badbfde428ad5619a8cdb4ab29e7245/about-us-bip-phone.png" data-mid="220096844" border="0" src="https://freight.cargo.site/w/1000/i/f2196fce0ba8088095ed8642156209909badbfde428ad5619a8cdb4ab29e7245/about-us-bip-phone.png" /> Bip2020-2023 Landing Page and Email Communications — LEAP — Crafted ‘about’ copy taglines for the landing page of the credit service, Bip.  <img width="225" height="225" width_o="225" height_o="225" data-src="https://freight.cargo.site/t/original/i/f9d8150ed69d90797529348b0f9962ddca7191385a756a172a11ce5014a74928/download.jpeg" data-mid="235486567" border="0" src="https://freight.cargo.site/w/225/i/f9d8150ed69d90797529348b0f9962ddca7191385a756a172a11ce5014a74928/download.jpeg" /> Evelyn Partners2022 The tax implications of giving away a property — LEAP Freelance copywriting — Created thought leadership content for wealth management specialists Evelyn and Partners. <img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/8005be779280a97cade7781fc3fdf22bce8b6cdd45f6ea5c751c7da53d696158/Newday.jpeg" data-mid="155037817" border="0" src="https://freight.cargo.site/w/1000/i/8005be779280a97cade7781fc3fdf22bce8b6cdd45f6ea5c751c7da53d696158/Newday.jpeg" /> LEAP London 2020-2022 NewDay — Freelance specialist digital marketing copy — Working with their internal marketing and design teams to support the management and build of eCRM communications across the entire NewDay product portfolio.<img width="2880" height="1420" width_o="2880" height_o="1420" data-src="https://freight.cargo.site/t/original/i/a902801495cd13c27b49b2eb7f49c77c7a2cd43b3714baffe4121103d5ef3c8a/rsz_screenshot_2022-10-04_at_160739.png" data-mid="154821763" border="0" src="https://freight.cargo.site/w/1000/i/a902801495cd13c27b49b2eb7f49c77c7a2cd43b3714baffe4121103d5ef3c8a/rsz_screenshot_2022-10-04_at_160739.png" /> SamKnows (Cisco) Product News 2021-2022 Updates and launches of the company’s products (SaaS and hardware) — collating and interviewing people from teams across the company (Design, Backend and Frontend Development, Client-side). About https://keepcalmandkiranon.com/About Wed, 28 Sep 2022 12:07:47 +0000 Keep Calm and Kiran On https://keepcalmandkiranon.com/About Keep Calm & Kiran On <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/98e968807188907ee4cac2b8136909dda3ea010ca92697ee3ce2822e9718003c/Slay240424.jpg" data-mid="241266189" border="0" src="https://freight.cargo.site/w/1000/i/98e968807188907ee4cac2b8136909dda3ea010ca92697ee3ce2822e9718003c/Slay240424.jpg" /> Hi :)  I’m Kiran. I am American/British copywriter, comedian, and creative. Fan of the Oxford comma, but happy to forgo it for the right brief. Often found with a dirty chai during the day and sometimes a dirty martini at night (but *usually* still cleaning up nice). Here on this site you can see some of my work and get in touch! Email   Instagram   Linkedin Comedy Gigs https://keepcalmandkiranon.com/Comedy-Gigs Wed, 28 Sep 2022 12:07:48 +0000 Keep Calm and Kiran On https://keepcalmandkiranon.com/Comedy-Gigs Upcoming Gigs August ‘25 - Edinburgh Fringe, Thought Daughters 7:30PM @  Hoots Mobile Menu https://keepcalmandkiranon.com/Mobile-Menu Wed, 28 Sep 2022 12:07:51 +0000 Keep Calm and Kiran On https://keepcalmandkiranon.com/Mobile-Menu Copywriting + Strategy ︎ Comedy + Writing + VO ︎ About ︎